Your website is a potential shop window for your business on every laptop and PC screen in the world. And just like a shop window, it has to attract the interest of passing customers and encourage them inside if it's to justify the money you've invested in it.
A website that just sits there isn't simply waste of money. It's a waste of an opportunity to improve your profits, reduce your costs and grow business from both new and existing customers.
That's why effective Conversion Rate Optimisation (CRO) is such a critical element in any digital marketing campaign. CRO is the principle of testing the performance of your website and making incremental adjustments in its content, format and presentation to improve customer engagement and sales.
It's a precise discipline that uses sophisticated, custom designed software to test and measure the effects of optimisation techniques.
And because it provides clear, benchmarked management information, it's one that allows us to see exactly which interventions have the most positive effect and to take them forward to further streamline your costs and drive up your digital ROI in 'virtuous circle' of improved efficiency and profit.